Digital, content marketing
Investing Learning Center
Built as a microsite within CapitalOne.com, the learning center featured custom, original content (including articles and infographics) focused on the theme of financial freedom. This introduced current and prospective customers to the kinds of investing services and products offered by Capital One.
I was responsible for the concept, art direction and design. I also designed most of the iconography and infographics for the initial version of the site.
For the beginners, experts and everyone in between
Working as not only a gentle onramp to the very complex world of investing for those with less experience, it also gave our marketing team a vital destination for social media posts. Allowing us to engage with every segment of the market.