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	<title>WootWorks</title>
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	<link>http://www.wootworks.com</link>
	<description>The personal site of Scott Smith</description>
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		<title>BudlightFilms website</title>
		<link>http://www.wootworks.com/2010/10/budlightfilms-website/</link>
		<comments>http://www.wootworks.com/2010/10/budlightfilms-website/#comments</comments>
		<pubDate>Mon, 04 Oct 2010 03:00:27 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Actionscript coding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.wootworks.com/?p=15</guid>
		<description><![CDATA[Launch Website (Click the enter button on the fake age checker to continue into the site) This Flash site is from a client pitch that, unfortunately, never made it past the initial stages. It was going to be a companion website to a proposed Bud Light sponsored comedy tour where people could submit and vote [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.wootworks.com/clients/budlight/budlightfilms.html" target="_blank">Launch Website</a> (Click the enter button on the fake age checker to continue into the site) </p>
<p>This Flash site is from a client pitch that, unfortunately, never made it past the initial stages. It was going to be a companion website to a proposed Bud Light sponsored comedy tour where people could submit and vote their best jokes.</p>
<p>We put the entire thing together in only a few weeks with one of the senior art directors mocking up the initial layout and shooting the footage of the comedians.</p>
<p>I was responsible for all of the Flash work, a few design elements and the Actionscript coding.</p>
<p><span style="color: #800000;">Fair warning: There&#8217;s some rather &#8220;blue&#8221; language if you&#8217;re offended by that sort of thing.</span></p>
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		<title>DunkinRun Website</title>
		<link>http://www.wootworks.com/2010/10/dunkinrun-website/</link>
		<comments>http://www.wootworks.com/2010/10/dunkinrun-website/#comments</comments>
		<pubDate>Mon, 04 Oct 2010 02:00:37 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Actionscript coding]]></category>
		<category><![CDATA[Art Direction]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.wootworks.com/?p=10</guid>
		<description><![CDATA[Launch Website (Please see below for more versions of the site) When Dunkin Donuts launched their new branding in 2006 they needed a site that would effectively embrace this new brand while the official DunkinDonuts.com website was being redesigned. Also, the client required a site that would easily allow banner ads for individual Dunkin products to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.wootworks.com/clients/dunkin/" target="_blank">Launch Website</a> (Please see below for more versions of the site)</p>
<p>When Dunkin Donuts launched their new branding in 2006 they needed a site that would effectively embrace this new brand while the official DunkinDonuts.com website was being redesigned. Also, the client required a site that would easily allow banner ads for individual Dunkin products to each have &#8220;their own&#8221; landing page.</p>
<p>Here are some examples:</p>
<ul>
<li><a href="http://www.wootworks.com/clients/dunkin/?ddPR=sb" target="_blank">Iced Beverages</a></li>
<li><a href="http://www.wootworks.com/clients/dunkin/?ddPR=sm" target="_blank">Fruit Smoothies</a></li>
<li><a href="http://www.wootworks.com/clients/dunkin/?ddPR=tc" target="_blank">Tropicana Orange Coolata</a></li>
<li><a href="http://www.wootworks.com/clients/dunkin/?ddPR=ic" target="_blank">Iced Coffee</a></li>
</ul>
<p>This allowed the client extreme flexibility to be able to not only promote different products in separate sales regions, it also allowed Dunkin to have an online destination for products that were only available in certain markets.</p>
<p>The result was the DunkinRun.com website which brought together all the of the brand messaging into a fun and engaging experience. The site also met the client&#8217;s goals for increasing their online presence as well as improving sales.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Monster.com All-Star Landing Page</title>
		<link>http://www.wootworks.com/2010/10/monster-com-all-star-landing-page/</link>
		<comments>http://www.wootworks.com/2010/10/monster-com-all-star-landing-page/#comments</comments>
		<pubDate>Mon, 04 Oct 2010 01:00:39 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Actionscript coding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Monster]]></category>

		<guid isPermaLink="false">http://www.wootworks.com/?p=25</guid>
		<description><![CDATA[Launch Website This was a landing page for a Monster.com Major League Baseball 2007 All-Star Game promotion. The site was part of a larger print, broadcast, and interactive advertising campaign. I was responsible for all of the Flash work, Actionscript coding, and a some of the design elements.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.wootworks.com/clients/monster/allstar/" target="_blank">Launch Website</a></p>
<p>This was a landing page for a Monster.com Major League Baseball 2007 All-Star Game promotion. The site was part of a larger print, broadcast, and interactive advertising campaign.</p>
<p>I was responsible for all of the Flash work, Actionscript coding, and a some of the design elements.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>First Marblehead Promo Video</title>
		<link>http://www.wootworks.com/2010/10/first-marblehead-promo-video/</link>
		<comments>http://www.wootworks.com/2010/10/first-marblehead-promo-video/#comments</comments>
		<pubDate>Sun, 03 Oct 2010 20:13:35 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Motion Graphics]]></category>
		<category><![CDATA[Visual Design]]></category>

		<guid isPermaLink="false">http://www.wootworks.com/?p=70</guid>
		<description><![CDATA[This was a project where the client already had an existing design and they asked us to help them bring it to life. We used the elements from their brochures, posters and annual reports to create a promotional video. The video was distributed on CD-ROM and online and was a companion piece to the printed [...]]]></description>
			<content:encoded><![CDATA[<p><script type="text/javascript">// <![CDATA[
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$("#firstVideo").fancybox({
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        'height'            : 300,
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// ]]&gt;</script></p>
<p>This was a project where the client already had an existing design and they asked us to help them bring it to life. We used the elements from their brochures, posters and annual reports to create a promotional video. The video was distributed on CD-ROM and online and was a companion piece to the printed materials. In order to make the still photography more dynamic I spent a lot of time in Photoshop separating each image into separate layers so I could add a gentle parallax motion effect. Combining this with the fast, fluid animation and transitions for the rest of the piece created a very successful showcase for the client.</p>
<p>I was responsible for the photo editing and animation (in Adobe After Effects), collaborating on the other animation elements and putting the rest of the entire project together as one piece.</p>
<p><a class="banner336" href="http://www.wootworks.com/clients/video/firstmarblehead.html" id="firstVideo"><img src="http://www.wootworks.com/wp/wp-content/uploads/2010/10/firstmarbleheadicon.jpg" width="187" height="140" alt="First Marblehead Video" /></a></p>
]]></content:encoded>
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		<item>
		<title>Fleet Bank Motion Signage</title>
		<link>http://www.wootworks.com/2010/10/fleet-bank-motion-signage/</link>
		<comments>http://www.wootworks.com/2010/10/fleet-bank-motion-signage/#comments</comments>
		<pubDate>Sun, 03 Oct 2010 18:58:39 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Art Direction]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Motion Graphics]]></category>

		<guid isPermaLink="false">http://www.wootworks.com/?p=64</guid>
		<description><![CDATA[We developed a series of engaging motion graphic pieces for Fleet Bank that were run on large plasma screens at their larger &#8220;flagship&#8221; branches. Designed to highlight new products and services while customers were standing in line for the next teller or ATM they also helped reinforce the Fleet branding and to potentially draw customers [...]]]></description>
			<content:encoded><![CDATA[<p><script type="text/javascript">// <![CDATA[
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$("#literacy").fancybox({
      'width'             : 720,
        'height'            : 480,
        'autoScale'         : true,
        'transitionIn'      : 'none',
        'transitionOut'     : 'none',
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$("#dreams").fancybox({
      'width'             : 640,
        'height'            : 480,
        'autoScale'         : true,
        'transitionIn'      : 'none',
        'transitionOut'     : 'none',
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$("#money").fancybox({
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// ]]&gt;</script></p>
<p>We developed a series of engaging motion graphic pieces for Fleet Bank that were run on large plasma screens at their larger &#8220;flagship&#8221; branches. Designed to highlight new products and services while customers were standing in line for the next teller or ATM they also helped reinforce the Fleet branding and to potentially draw customers in from the street. The following are just a few examples of the many different pieces our group created.</p>
<p>Each of these were made almost completely in Adobe After Effects and I was responsible for the concepting, design, animation and production.</p>
<p><a class="banner336" href="http://www.wootworks.com/clients/video/Literacy-Signs-16x9.html" id="literacy"><img src="http://www.wootworks.com/wp/wp-content/uploads/2010/10/fleet-literacy.jpg" width="250" height="140" alt="Financial Literacy: Signs" /></a></p>
<p><a class="banner336" href="http://www.wootworks.com/clients/video/529-Dreams_Large.html" id="dreams"><img src="http://www.wootworks.com/wp/wp-content/uploads/2010/10/fleet-508.jpg" width="211" height="" alt="529 Dreams" /></a></p>
<p><a class="banner336" href="http://www.wootworks.com/clients/video/Money-Management.html" id="money"><img src="http://www.wootworks.com/wp/wp-content/uploads/2010/10/fleet-money.jpg" width="188" height="140" alt="Money Management" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Enterasys Logo debut video</title>
		<link>http://www.wootworks.com/2010/10/enterasys-logo-debut-video/</link>
		<comments>http://www.wootworks.com/2010/10/enterasys-logo-debut-video/#comments</comments>
		<pubDate>Sun, 03 Oct 2010 17:17:17 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Art Direction]]></category>
		<category><![CDATA[Motion Graphics]]></category>
		<category><![CDATA[Visual Design]]></category>

		<guid isPermaLink="false">http://www.wootworks.com/?p=73</guid>
		<description><![CDATA[Created to reveal for the first time a new branding, logo and direction for Enterasys, the video was played to a large enthusiastic crowd including all of their employees, internal stakeholders and partners at the annual Enterasys company meeting. I was responsible for the art direction and design guidance and portions of the 2D animation [...]]]></description>
			<content:encoded><![CDATA[<p><script type="text/javascript">// <![CDATA[
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$("#enterasys").fancybox({
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        'height'            : 270,
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        'transitionIn'      : 'none',
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    });
});
// ]]&gt;</script></p>
<p>Created to reveal for the first time a new branding, logo and direction for Enterasys, the video was played to a large enthusiastic crowd including all of their employees, internal stakeholders and partners at the annual Enterasys company meeting.  </p>
<p>I was responsible for the art direction and design guidance and portions of the 2D animation in After Effects.</p>
<p><a class="banner336" href="http://www.wootworks.com/clients/video/Enterasys.html" id="enterasys"><img src="http://www.wootworks.com/wp/wp-content/uploads/2010/10/enterasys-icon.jpg" width="269" height="140" alt="Enterasys Logo Debut Video" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.wootworks.com/2010/10/enterasys-logo-debut-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dell Latitude Laptops</title>
		<link>http://www.wootworks.com/2010/09/dell-latitude-laptops/</link>
		<comments>http://www.wootworks.com/2010/09/dell-latitude-laptops/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 18:10:42 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Art Direction]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.wootworks.com/?p=61</guid>
		<description><![CDATA[Launch project A project created for Dell to help promote their new line of Latitude laptops to business customers. This was produced as a USB memory key giveaway/tchotchke/leave behind for tradeshows, customer meetings, etc. The memory key also included a series of PDFs with technical specs, feature descriptions and other sales tools. I was responsible [...]]]></description>
			<content:encoded><![CDATA[<p><script type="text/javascript">
function popitup(url){
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</script></p>
<p><a href="#" onclick="return popitup('/clients/dell/')">Launch project</a></p>
<p>A project created for Dell to help promote their new line of Latitude laptops to business customers. This was produced as a USB memory key giveaway/tchotchke/leave behind for tradeshows, customer meetings, etc. The memory key also included a series of PDFs with technical specs, feature descriptions and other sales tools. </p>
<p>I was responsible for the art direction and design. I oversaw the Flash development and Actionscript coding.</p>
<p>Please note: none of the links to the various PDFs and other assets will work since this is just the Flash front-end.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>TJMaxx banners</title>
		<link>http://www.wootworks.com/2010/09/tjmaxx-banners/</link>
		<comments>http://www.wootworks.com/2010/09/tjmaxx-banners/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 18:47:42 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Banner Advertising]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Flash]]></category>

		<guid isPermaLink="false">http://www.wootworks.com/?p=53</guid>
		<description><![CDATA[These are a couple of the banners I worked on for a TJMaxx promotion. I was responsible for the design of the banners as well as all of the flash work and animation. Click on the images below to view the banners. (Please note, some ad blocking software (like Adblock Plus) won&#8217;t allow the ads [...]]]></description>
			<content:encoded><![CDATA[<p><script type="text/javascript">// <![CDATA[
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		$(".banner336").fancybox({
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			'autoScale'         : false,
			'transitionIn'      : 'none',
			'transitionOut'     : 'none',
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			'height'		: 280
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		$(".banner728").fancybox({
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			'autoScale'         : false,
			'transitionIn'      : 'none',
			'transitionOut'     : 'none',
			'width'		: 728,
			'height'		: 90
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			'autoScale'         : false,
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// ]]&gt;</script></p>
<p>These are a couple of the banners I worked on for a TJMaxx promotion. I was responsible for the design of the banners as well as all of the flash work and animation. Click on the images below to view the banners.</p>
<p><span class="warning">(Please note, some ad blocking software (like Adblock Plus) won&#8217;t allow the ads to display. Please add this site to your whitelist in order to see them.)</span></p>
<p><a class="banner336" href="http://www.wootworks.com/clients/tjmaxx/storeStock_336x280.swf"><img src="http://www.wootworks.com/wp/wp-content/uploads/2010/09/tjmax1.jpg" width="168" height="140" /></a></p>
<p><a class="banner336" href="http://www.wootworks.com/clients/tjmaxx/junior_pre_336x280.swf"><img src="http://www.wootworks.com/wp/wp-content/uploads/2010/09/tjmaxx2.jpg" width="168" height="140" /></a></p>
<p><a class="banner728" href="http://www.wootworks.com/clients/tjmaxx/storeStock_728x90.swf"><img src="http://www.wootworks.com/wp/wp-content/uploads/2010/09/tjmaxx5.jpg" width="364" height="45" /></a></p>
<p><a class="banner728" href="http://www.wootworks.com/clients/tjmaxx/junior_pre_728x90.swf"><img src="http://www.wootworks.com/wp/wp-content/uploads/2010/09/tjmaxx4.jpg" width="364" height="45" /></a></p>
<p><a class="banner160" href="http://www.wootworks.com/clients/tjmaxx/junior_pre_160x600.swf"><img src="http://www.wootworks.com/wp/wp-content/uploads/2010/09/tjmaxx3.jpg" width="80" height="300" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Red Sky Insights Website</title>
		<link>http://www.wootworks.com/2010/08/red-sky-insights-website/</link>
		<comments>http://www.wootworks.com/2010/08/red-sky-insights-website/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 20:05:06 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Actionscript coding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[HTML & CSS]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://www.wootworks.com/?p=35</guid>
		<description><![CDATA[Launch Website Red Sky provides strategic brand consulting services to a diverse range of global businesses. The site has a custom Flash &#8220;front end&#8221; that acts as a dramatic showcase of the firm&#8217;s capabilities and examples of their work. I was responsible for the Flash work, Actionscript coding, HTML &#038; CSS, and implementing WordPress as [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.redskyinsights.com/" target="_blank">Launch Website</a></p>
<p>Red Sky provides strategic brand consulting services to a diverse range of global businesses. The site has a custom Flash &#8220;front end&#8221; that acts as a dramatic showcase of the firm&#8217;s capabilities and examples of their work.</p>
<p>I was responsible for the Flash work, Actionscript coding, HTML &#038; CSS, and implementing WordPress as the site&#8217;s content management system.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cognos 8</title>
		<link>http://www.wootworks.com/2010/08/cognos-8/</link>
		<comments>http://www.wootworks.com/2010/08/cognos-8/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 04:40:47 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Actionscript coding]]></category>
		<category><![CDATA[Art Direction]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[User Interface]]></category>
		<category><![CDATA[Visual Design]]></category>
		<category><![CDATA[Cognos]]></category>

		<guid isPermaLink="false">http://www.wootworks.com/?p=30</guid>
		<description><![CDATA[Launch Website The launch of the new version of Cognos 8 coincided with a new look and feel for all of their advertising and other communications. This flash site was meant to serve as both an introduction to all of the new features and capabilities of the Cognos software as well to the new brand [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.wootworks.com/clients/cognos/cognos8/intro.html" target="_blank">Launch Website</a></p>
<p>The launch of the new version of Cognos 8 coincided with a new look and feel for all of their advertising and other communications. This flash site was meant to serve as both an introduction to all of the new features and capabilities of the Cognos software as well to the new brand experience.</p>
<p>I was responsible for the visual design, user interface, Actionscript coding, majority of the flash work, and supervision of the animation team.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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