Launch Website (Please see below for more versions of the site)
When Dunkin Donuts launched their new branding in 2006 they needed a site that would effectively embrace this new brand while the official DunkinDonuts.com website was being redesigned. Also, the client required a site that would easily allow banner ads for individual Dunkin products to each have “their own” landing page.
Here are some examples:
This allowed the client extreme flexibility to be able to not only promote different products in separate sales regions, it also allowed Dunkin to have an online destination for products that were only available in certain markets.
The result was the DunkinRun.com website which brought together all the of the brand messaging into a fun and engaging experience. The site also met the client’s goals for increasing their online presence as well as improving sales.